Gobillion

Gobillion is a social commerce startup based in New Delhi, India, founded in 2020. The company targets Tier 2+ cities and aims to reach the next 400–500 million customers in India's underserved markets. Co-founded by Roshan Farhan and Kulapradip Bharali, both alumni of IIT and IIM with experience at top consulting firms, Gobillion focuses on socializing e-commerce through group buying models. As a B2C social commerce platform, Gobillion allows customers to form shopping groups for collective purchases, enabling them to access bulk discounts. The platform emphasizes community-driven transactions, particularly for essential items like groceries, making it a viable option for price-sensitive consumers in smaller cities. Gobillion's approach is designed to engage community-oriented shopping behaviors, enhancing the accessibility and affordability of daily essentials.