gitti Conscious Beauty

gitti Conscious Beauty is a Berlin-based beauty brand founded in 2019 by Jennifer Baum-Minkus. The company focuses on creating innovative and sustainable beauty products that prioritize clean ingredients and environmental responsibility. With a team of 20-49 employees, gitti generates revenue between $1M and $5M and operates in the cosmetics and personal care industry.

The brand is known for its signature nail colors, featuring a unique 55% water-based formula that offers both shine and durability. gitti has expanded its product range to include makeup and skincare, all designed with plant- and water-based innovations. The company emphasizes a holistic approach to beauty, connecting outer beauty with inner wellbeing while ensuring sustainable practices throughout its value chain. gitti's core values include consciousness, confidence, and community, driving its commitment to mindful ingredient selection and empowering self-expression.