Gigi

Gigi is an AI-powered media management company that specializes in tools for Amazon's advertising ecosystem, particularly for retail media agencies. The company offers an AI media manager as its core product, which integrates Amazon's Demand-Side Platform (DSP) and Amazon Marketing Cloud. This platform allows marketers to buy and measure Streaming TV ads in a streamlined workflow and has expanded to support all DSP ad formats and full-funnel strategies.

Gigi's platform utilizes agentic AI and large language models to automate non-strategic tasks for media managers, enhancing their efficiency and effectiveness. The company emphasizes a secure first-party data collaboration environment with Amazon Ads, aiming to improve performance and client satisfaction. Gigi has managed significant ad spend in Streaming TV, positioning itself as a unique solution that bridges key Amazon ad tech products.