Genuine Tea

Genuine Tea is a Toronto-based company that specializes in ethically sourced, premium loose-leaf organic teas. Founded in 2015 by Sarah Wilcox and David O’Connor, the company emphasizes direct trade with tea growers and sustainable practices. All teas are blended and packed in Canada, and 1% of proceeds are donated to mental health initiatives through the Canadian Mental Health Association.

The company offers a variety of whole-leaf teas, including organic herbal blends and innovative wellness-focused items like microground latte blends. Their product lineup features items such as Organic Turmeric Ginger Herbal Tea and Organic Gut Feeling Herbal Tea. Genuine Tea also promotes transparency by providing details on the region, elevation, and harvest date of their teas. They sell directly online and supply premium teas to cafés, restaurants, and grocery stores across Canada. Recognized for their quality, Genuine Tea was voted Best Tea in Toronto in 2021 and has received multiple industry awards.