ForMotiv​

About

ForMotiv is a digital behavior intelligence company based in Philadelphia, Pennsylvania, founded in 2018. The company specializes in behavioral analytics solutions for the insurance sector, aiming to optimize online experiences, reduce risk, and combat fraud. Its Behavioral Intelligence Platform analyzes numerous behavioral data points, known as "digital body language," in real-time to predict user intent and distinguish between genuine and fraudulent interactions without using Personal Identifiable Information (PII). ForMotiv's solutions cater to various insurance segments, including Life & Health, Home & Auto, and Commercial Insurance. By leveraging insights from billions of digital insurance transactions, the platform provides actionable insights into purchase intent and risk assessment for digital applicants. The company has analyzed over 600 million insurance applications and collaborates with notable clients such as iPipeline, Unqork, HealthGorilla, and FTI Consulting.