Experiment Nation

Experiment Nation is a global community of over 11,000 Conversion Rate Optimizers (CROs) and product experimenters, founded in 2019 by Rommil Santiago. The organization aims to foster shared knowledge and provide accessible resources, ensuring that every experimenter has a voice, with a strong emphasis on representation from minorities and women.

The community offers a range of services, including free access to the CRO Toolkit, which features AI-powered tools for various CRO tasks. Members can also participate in the Experiment Nation CRO Qualification Exam to certify their knowledge. Additional offerings include consulting services through Experiment Nation Advisory, a lightweight pre/post impact analyzer called LaunchBuddy, and a variety of educational content such as a weekly newsletter, podcast episodes, and YouTube sessions. The annual Experiment Nation Conference provides an inclusive platform for discussions on experimentation and AI-augmented thinking.