ETTRACTIVE Inc

ETTRACTIVE Inc. is an automotive hardware and software development company located in Windsor, Ontario, Canada. The company specializes in the development and deployment of electric and autonomous vehicles, catering to both OEMs and end-users. ETTRACTIVE supports projects from initial concept through to prototypes and high-volume production, focusing on a range of vehicles including micromobility options, passenger cars, trucks, and buses.

The company offers comprehensive product development and full vehicle integration services, which encompass mechanical, electrical, and digital integration. ETTRACTIVE is known for its Next Generation Truck Program, which showcases emerging electrification technologies on class 4-6 trucks at major trade shows. With a strong emphasis on integrating various technologies, ETTRACTIVE aims to facilitate advancements in electric trucking and other vehicle types, leveraging its expertise in the automotive sector.