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About

Terraa is a foodtech startup based in Casablanca, Morocco, founded in 2022. The company connects farmers directly with retailers, restaurants, and other resellers, focusing on sourcing and delivering fresh produce efficiently. By reducing intermediaries, Terraa aims to enhance farmers' incomes and minimize food waste and supply chain inefficiencies. Operating in the AgTech and FoodTech sectors, Terraa provides a B2B tech-enabled food distribution platform. It sources fresh fruits and vegetables directly from farmers and fulfills orders through its website or WhatsApp. The company manages end-to-end operations, ensuring quality control and rapid delivery to maintain freshness. Terraa also plans to expand its logistics with collection centers in major agricultural cities and develop a franchise chain model for fresh produce boutiques across Morocco. With a commitment to sustainability, Terraa seeks to address challenges in the food supply chain while supporting local farmers and resellers.