draftLine Canada | Labatt Breweries

About

draftLine Canada is an in-house social and digital creative agency established by Labatt Breweries of Canada in 2019. It operates as part of Labatt, focusing on creating personalized, real-time content for social media platforms. The agency utilizes data and technology, collaborating with partners like Twitter Canada to produce engaging content that resonates with current trends. Located in Toronto, draftLine Canada serves as a marketing and advertising division within Labatt, complementing external agencies. It specializes in social media and digital content production, handling creative and media tasks for Labatt's extensive portfolio of over 60 beer brands. This includes well-known names like Labatt Blue, Budweiser, and Stella Artois, among others. With a team of approximately 19-30 employees, draftLine aims to enhance Labatt's marketing efforts by aligning with broader industry trends and consumer engagement strategies.