DNA TraceBack™

About

IdentiGEN is a company that specializes in animal traceability solutions for the agri-food industry. Founded in 1996 in Ireland, it is now part of Merck Animal Health. The company is headquartered in Newport, United Kingdom, and operates in Ireland, Europe, the UK, and the USA. IdentiGEN is known for its DNA TraceBack™ platform, which is the first viable DNA-based traceability system. This platform uses unique DNA as a "nature’s barcode" to trace meat and seafood products back to their origins, ensuring product authenticity and quality. The DNA TraceBack® platform offers features such as origin verification, verified welfare standards, and sustainable sourcing. It supports various applications, including fresh cuts and processed proteins, and helps businesses enhance consumer trust and loyalty. IdentiGEN collaborates with industry players like PROVIANDE in Switzerland and Tyson Fresh Meats to implement its traceability solutions, contributing to transparency and integrity in the supply chain.