Digital Advertising Alliance of Canada (DAAC)

About

The Digital Advertising Alliance of Canada (DAAC) is an independent, not-for-profit organization that oversees the AdChoices self-regulatory program for interest-based advertising (IBA) in Canada. DAAC's mission is to enhance consumer transparency and control in digital advertising while promoting ethical practices within the advertising ecosystem. It collaborates with international counterparts to enforce principles across 33 countries and 26 languages. DAAC manages the Canadian AdChoices program, which educates consumers about IBA and provides tools for managing their advertising preferences. The program requires companies to disclose their data practices clearly and allows consumers to control the types of ads they receive. DAAC also offers resources for education and compliance, enforces privacy principles, and engages in policy advocacy to improve digital advertising practices. Its initiatives support a responsible advertising environment that benefits both consumers and businesses.