Context

About

Context is a global market intelligence and business analytics company based in the UK, specializing in the technology sector. It provides technology vendors, channel partners, and customers with comprehensive market data and expert analysis to enhance operations and drive revenue growth. The company focuses on delivering detailed market intelligence and business analytics. Context tracks sales, revenues, pricing, and key performance indicators throughout the technology supply chain. It produces quarterly forecasting reports for various IT categories, including PCs, servers, networking, displays, and printing, helping clients understand market dynamics and competitive positioning. With a global presence, Context operates through a dedicated team of country managers across the Americas, Asia Pacific, Africa, the Middle East, and Europe. This ensures localized expertise and support for its diverse clientele in the technology industry.