Cereals Canada

About

Cereals Canada is a national, not-for-profit industry association that represents the Canadian cereal grains value chain, including farmers, exporters, developers, and processors. The organization focuses on promoting wheat, barley, and oats in both domestic and international markets. Founded to support the cereals sector, Cereals Canada engages in advocacy, market access, trade relationships, and sustainability initiatives. In 2020, it merged with the Canadian International Grains Institute, enhancing its technical expertise and customer programming. Headquartered in Winnipeg, Manitoba, Cereals Canada employs around 39 people and operates facilities for research and training. The organization provides technical support, market intelligence, and advocacy on market access issues. It emphasizes the high quality and reliability of Canadian cereal grains, which are recognized globally, particularly in the export of durum wheat and oats. Cereals Canada aims to foster value chain relationships and enhance the competitiveness of Canadian cereals in over 80 countries, with annual exports valued at $11.9 billion CAD.