Captivate Collective | Customer Marketing and Advocacy

About

The Captivate Collective is a consultancy focused on customer advocacy, helping B2B organizations enhance growth by transforming customers into advocates. The company employs strategic engagement programs that span the entire customer journey, from acquisition to advocacy. Founded by experts with extensive backgrounds in customer advocacy, the team emphasizes a human-first approach to foster loyalty and collaboration. Captivate Collective offers a range of services tailored for B2B SaaS and similar sectors. These include strategy development and program design, advocacy campaigns, managed services, and consulting for optimizing advocacy impact. Their structured offerings support fast-growing companies in launching and scaling advocacy programs, even with limited resources. The firm also provides a monthly newsletter featuring best practices and events, along with initiatives like "Advocacy Trendsetters" to highlight leaders in customer loyalty.