BrandLock

About

BrandLock is an eCommerce customer journey optimization platform based in North Bergen, New Jersey, founded in 2013. The company focuses on enhancing the digital shopping experience for online retailers, aiming to boost conversions and revenue by addressing specific shopper behaviors and minimizing distractions during the shopping process. BrandLock offers machine learning-based solutions that target various shopper behaviors, such as hijacked and hesitant shoppers. Their key services include stopping unauthorized coupon usage, blocking intrusive competitor ads, and tailoring shopping experiences to convert hesitant shoppers into confident buyers. The company provides two main cloud-based products: Shield, which removes distractions from the shopping environment, and Engage, which targets price-sensitive shoppers to improve their experience. BrandLock has partnered with several global eCommerce and retail brands, including FILA, Staples, Cartier, Jabra, TULA, and Bare Essentials, showcasing its capability to enhance eCommerce performance and deliver measurable results.