Blurb.fm

About

Blurb.fm is a programmatic video platform created by GoVertical, focusing on automating the production of on-brand video content from structured data. It primarily serves the music industry, generating videos that enhance streaming, promote merchandise, and engage fanbases using machine learning and a proprietary Blurb Content Engine. The platform allows users to input track links or utilize an API, which triggers an automated analysis of metadata, audio, and imagery. This process results in the creation of hundreds of unique, platform-optimized videos delivered in real-time. Key features include event-driven triggers, localization for different languages and events, and the ability to produce high-quality motion graphics quickly and affordably. Blurb.fm operates with a team of 11-50 employees and is headquartered in Dearborn, Michigan.