BLUEBERRY

About

House of Blueberry is a digital fashion brand that creates clothing for avatars in the metaverse. Founded in 2012 by Gizem 'Mishi' McDuff, the company focuses on enhancing self-expression in virtual worlds. It offers a variety of digital fashion items designed for platforms like Roblox, Zepeto, and Second Life, allowing users to customize their avatars with unique styles. Headquartered in Huntington Beach, California, House of Blueberry operates with core values that emphasize being creator-led, community-focused, data-informed, and partnership-ready. The brand aims to be present on every digital platform where self-expression is important, catering to gaming communities and creators. The company has raised $6 million in funding, with support from investors like Makers Fund.