BlackLocus

About

BlackLocus is a technology company based in Austin, Texas, that focuses on helping retailers make data-driven pricing decisions. Founded by graduate students from Carnegie Mellon University, the company was acquired by Home Depot in 2012. BlackLocus initially developed data automation tools for various retail clients, but now exclusively supports Home Depot's pricing strategies. As part of Home Depot, BlackLocus plays a vital role in enhancing the company's pricing models and retail strategies. Their tools provide competitive intelligence that helps Home Depot remain competitive in the retail market, especially against online sellers. Despite being a small team, BlackLocus significantly influences Home Depot's operations and decision-making processes.