Berners Bowie Lee

About

Berners Bowie Lee (BBL) is a Toronto-based independent creative advertising agency founded by Matt Cammaert, Devon Williamson, and Michael Murray. The agency specializes in helping brands navigate emerging cultural shifts through its unique "Culture Mapping" process. BBL's name pays tribute to Tim Berners-Lee, the inventor of the World Wide Web, and David Bowie, symbolizing the reinvention of traditional advertising models. Founded around 2020, BBL operates with a small full-time team supported by a global network of freelancers, including creatives and strategists. The agency emphasizes direct client access to its founders and employs flexible project-based fees. BBL's core offering, Culture Mapping, involves consulting diverse outsiders to identify emerging cultural behaviors, enabling brands to create impactful advertising. The agency has produced campaigns for clients like Blue J, focusing on cultural shifts in tax professionals, and Tinder Canada, targeting Gen Z daters. BBL aims to deliver effective and memorable advertising by integrating creativity and strategic insights early in the process.