Audi RED

About

Audi RED is a digital agency that specializes in Rapid Experience Development (RED), focusing on creating robust digital experiences primarily for the automotive sector. It operates as a joint venture between AUDI AG and BIMM Management Inc., evolving from a long-standing partnership to enhance the Audi digital ecosystem. The agency offers end-to-end digital services, including the design and development of digital experiences, research and market acceleration for innovative products, and website support. Audi RED emphasizes collaboration between its partners, which allows for faster discovery and creation of digital products. The leadership team, consisting of Marco Tomada and Stephan Strecker, brings extensive experience in operational and technological accountability, ensuring a balanced approach to digital innovation. Audi RED aims to deliver advanced digital products that enhance customer interactions within the Audi ecosystem, including tools and services related to Audi's offerings. The agency also hosts events like hackathons to foster creativity and collaboration in the automotive digital space.