Atelier La Presse

About

Atelier La Presse is the advertising and media solutions division of La Presse, a prominent French-language news media outlet in Canada. It integrates sales, operations, media solutions, branded content, and data science to provide comprehensive services for advertisers and partners. The company offers a range of digital platforms, including La Presse+, LaPresse.ca, and a mobile app, which collectively attract millions of unique users each month. Atelier La Presse features a self-service digital advertising platform called Atelier Direct, designed for small and medium-sized businesses. It also provides media strategy and data solutions, branded content creation, and video advertising services. With a monthly reach of 3.9 million unique users and a strong presence on social media, Atelier La Presse is a leading choice for advertisers in Quebec. The organization is recognized for its advanced data analytics, transparency in performance measurement, and commitment to enhancing return on investment for its clients.