Areto Labs

About

Areto Labs is a Canadian cybersecurity software startup based in Edmonton, Alberta. Founded in 2020 by Lana Cuthbertson, Kasey Machin, and Jacqueline Comer, the company focuses on using artificial intelligence to combat online abuse on social media platforms. With a team of fewer than 25 employees, Areto Labs has raised approximately $800,000 in funding. The company offers an AI-powered platform that tracks, moderates, and counteracts harmful content across social media. Key features include content detection and moderation, automated alerts, analytics, and abuse tracking. Areto Labs primarily serves the sports, media, and academic sectors, aiming to protect public-facing employees from harassment and enhance online community safety. The platform is designed to help organizations reduce liability from online abuse and improve brand reputation.