Anonymised

About

Anonymised is a decentralized data privacy platform designed for digital advertising. Founded by CEO Mattia Foschi, the company operates from London and Barcelona, focusing on adtech and AI. It offers a patented identity technology that enables accurate targeting, retargeting, attribution, and audience measurement without using personal data. Anonymised addresses privacy regulations by creating a cookieless standard that maintains high accuracy for publishers, advertisers, and consumers. The company specializes in privacy-enhancing technologies for a post-cookie era, providing an ID-less audience solution that combines cross-site data with on-device machine learning. Key offerings include cookieless targeting and retargeting, performance analytics for consented audiences, and privacy-first data activation. Anonymised also supports contextual advertising and dynamic creative optimization, positioning itself as an identity solution provider in the EMEA region. Its technology aims to reclaim the open web with privacy-first advertising, collaborating with partners like Onetag and conducting tests with Publicis Media and UK publishers.