AdvicePay

About

AdvicePay is a platform designed for financial advisors and planners to manage billing, payments, and compliance in the fee-for-service financial planning industry. Founded in 2018 by financial advisors Michael Kitces and Alan Moore, AdvicePay aims to empower advisors by providing tools that streamline fee-based services, ensuring convenience and compliance. The platform offers payment processing for credit cards and ACH payments, compliance management with built-in safeguards, and workflow efficiency to reduce paperwork and save time. AdvicePay provides different service tiers, including AdvicePay Essential and AdvicePay Professional, catering to firms at various growth stages. With over 3,300 firms and more than 215,000 clients using its services, AdvicePay has processed over 1.5 million payments, totaling over $720 million in planning fees. The company focuses on integrating with other industry tools to enhance the advisor experience.