Adometry (acquired by Google)

About

Adometry, formerly known as Click Forensics, Inc., was a marketing analytics company focused on attribution modeling. Founded by Tom Cuthbert and others, it rebranded in 2011 after acquiring a company of the same name. Headquartered in Austin, Texas, Adometry also had offices in Bellevue, Washington, and London. The company offered a SaaS-based attribution platform that helped advertisers analyze the effectiveness of their marketing campaigns across various channels. Its flagship product, Adometry Attribute, provided insights into cross-channel marketing efforts, enabling marketers to optimize their strategies by measuring the impact of different marketing tools on customer conversions. In May 2014, Adometry was acquired by Google to enhance its ad attribution and analytics capabilities, integrating its technology into Google's analytics offerings.