Acxiom
About
Acxiom is a data-driven marketing and analytics company founded in 1969 in Conway, Arkansas. With a global presence and over 3,500 employees, Acxiom specializes in customer intelligence solutions. The company rebranded in 2022 to highlight its commitment to ethical data practices. Acxiom offers a range of services, including data management, analytics, and targeted advertising solutions. Their key offerings encompass data collection and integration, predictive modeling, digital marketing tools, and ethical data segmentation. These services are designed to enhance customer experiences and improve marketing return on investment. Acxiom is recognized for its focus on privacy-centric data practices, ensuring transparency and consumer anonymity in its operations.