WORTH Association (Women of Recreation, Tourism, and Hospitality) is a non-profit organization established in 2018. It aims to address systemic inequities in the recreation, tourism, and hospitality sectors by promoting gender equality through education, leadership development, and advocacy. The association’s mission is to “educate, elevate, and engage women” in these industries.

WORTH fosters an inclusive community, welcoming individuals of diverse gender identities and male allies who support equity goals. The organization offers networking events, mentorship programs, and educational resources to empower women in leadership roles. Membership is free, providing access to newsletters, events, and various resources. WORTH operates through volunteer efforts and relies on donations and partnerships for funding, focusing on building a supportive community in British Columbia.