Your sales team competes in a crowded market, targeting the same merchants in every B2B contact database. These databases only show half the picture. Wavo reveals qualified merchants others miss, helping teams drive predictable pipeline growth.

Traditional B2B databases rely primarily on professional social networks, missing the “invisible 40%” of the e-commerce market. Our analysis reveals approximately 1.12 million US e-commerce sellers (40% of the total active 2.8 million US online retailers) are not active on professional networks, making them absent from standard B2B contact databases.

This isn’t just a minor data gap, it represents a massive segment of qualified buyers spanning all revenue bands, from micro-sellers to enterprise-tier merchants generating over $5M annually.

Wavo identifies merchants through their digital footprint and performance signals rather than professional profiles, giving you access to 735,000+ qualified prospects that traditional databases miss entirely. Our integrated platform combines this exclusive merchant database with enterprise grade email automation and AI personalization, providing 88% better deliverability and 3X more replies.

Leading e-commerce sales teams at agencies, software companies, and 3PLs trust Wavo to standardize prospecting success across their organizations while accessing opportunities before competitors.