VIN IQ is an automotive marketing analytics platform that focuses on optimizing dealership inventory exposure and marketing efficiency through detailed VIN-level data analysis. It provides specialized marketing analytics to automotive dealerships, helping them address inefficiencies in digital advertising by tracking exposure, engagement, and sales for individual vehicles. This approach allows dealers to reduce wasted ad spend and improve vehicle turnover rates.

The VIN IQ Reveal Analytics Suite offers over 50 metrics, including cost per Vehicle Detail Page and sell-through rates, along with customizable dashboards for insights into campaign effectiveness. The platform also features an Exposure Audit to identify underperforming vehicles and Automated Smart Campaigns that integrate with existing ad platforms to enhance visibility for underexposed VINs. Additionally, it provides group-level reporting for consolidated insights across dealership groups. VIN IQ stands out by delivering actionable insights tailored to the automotive industry, supported by dedicated client consultants.