The Kind Group is a full-service partner for elite cannabis companies, specializing in merchandise, licensing, and brand incubation. Based in the United States, the company helps cannabis businesses expand their market presence and develop new revenue opportunities beyond their core products. As a portfolio company of Merida Capital Holdings, it benefits from strong financial backing and a focus on growth within the cannabis sector.

The Kind Group offers tailored merchandise solutions, licensing partnerships, and brand incubation services. These services support cannabis brands in enhancing their brand equity and creating diversified income sources. The company targets established cannabis brands looking to broaden their reach through merchandise and licensing deals. With a small team of fewer than 25 employees, The Kind Group emphasizes a personalized approach to brand growth and customer engagement.