the greater is a strategy consulting firm founded in 2020 by Matthew Logue and Matthew Klar, both experienced strategists in marketing and agency leadership. The company focuses on helping socially conscious organizations develop effective business, brand, and partnership strategies that promote positive societal impact alongside business success.

As a social enterprise, the greater commits to investing 50% of its net profit into community organizations that tackle social and environmental challenges. This commitment reflects its belief in creating a more equitable and sustainable business model. The firm emphasizes accountability and inclusivity, with its leadership and team members actively participating in upholding its values.

The greater offers a variety of strategic services, including strategy development, workshop facilitation, creative concepting, and measurement strategy. Their “Purpose+” approach integrates social impact into brand and business strategies, enabling clients to achieve their goals while contributing to the greater good.