The Booth, operating as By The Booth, is a strategic animation and motion design studio based in Toronto, Ontario. Founded in 2003, the company specializes in creating engaging visual content that translates complex ideas into compelling animations. With a small team, it serves clients globally, focusing on the financial and technology sectors.

The Booth offers a range of services, including motion design and animation for brand launches, educational content, and event promotions. They also provide creative strategy and storytelling to simplify technical concepts, emphasizing collaboration and measurable results. Their work includes global campaign production, such as animations for cloud computing conferences and brand system expansions.

The company has collaborated with notable clients like Meta, VMware, and Caseware, delivering educational content and animations for various projects. The Booth operates with a principles-driven framework that balances strategic problem-solving with creative flexibility, prioritizing clarity and impact in their work.