Shuup is a customizable, self-hosted multi-vendor e-commerce platform based in Santa Monica, California. Founded in 2014, the company focuses on providing modular, open-source solutions for businesses looking to create custom marketplaces. Their platform supports both B2B and B2C operations, offering features like localized delivery, driver tracking, and vendor management.

Shuup’s core offerings include a multi-vendor marketplace platform that allows businesses to host and customize their solutions without vendor lock-in. They provide enterprise customization services for complex integrations, such as Point of Sale (POS) systems and inventory management tools. The platform is built using technologies like JavaScript, HTML, and PHP, ensuring adaptability for various business needs. Shuup serves a diverse clientele, including Fortune 500 companies and retailers of all sizes, and emphasizes scalability and cost efficiency in its solutions.