SeaMonster was a Toronto-based SaaS startup that specialized in sales activity monitoring and process compliance solutions. The company was acquired by Forma.ai in May 2024, marking Forma.ai’s first acquisition. SeaMonster’s technology focused on validating and governing sales activities to enhance pipeline accuracy and improve customer experience.

The company offered several key services, including real-time sales activity monitoring, process compliance tools to enforce standardized workflows, and an activity-based incentive infrastructure that linked incentives to verified sales behaviors. Following the acquisition, SeaMonster’s capabilities were integrated into Forma.ai’s AI-driven Sales Performance Management platform, enhancing its incentive modeling and allowing for dynamic adjustments to sales compensation plans based on real-time data.

Key personnel from SeaMonster transitioned to roles within Forma.ai, ensuring continuity and collaboration as the technology was fully absorbed into the new platform.