Roamlii is a digital command center based in Saskatoon, dedicated to supporting small to medium-sized tourism businesses across Canada. The company operates on Treaty 6 Territory and focuses on promoting lesser-known tourism experiences while enhancing backend operations for its clients. Roamlii aims to balance algorithm-driven promotion with equitable representation of diverse travel offerings.

The company offers a range of services, including a unified platform for discovery, promotion, lead management, and upcoming booking tools. Its lead management system automates customer interactions through various channels and includes payment processing and analytics. Roamlii also provides marketing tools such as landing pages, customer data management, and reputation management. Additionally, it connects businesses with travelers through a digital marketplace, enhancing visibility and bookings. The company emphasizes innovation, integrity, excellence, and inclusivity, particularly for underrepresented micro-tourism businesses.