Rakuten.ca is the Canadian branch of Rakuten, a global internet services company established in 1997. Originally known as Ebates.ca, it rebranded to Rakuten.ca in 2019. Based in North York, Ontario, Rakuten.ca offers cash-back rewards and shopping deals to Canadian consumers. Since its launch in 2012, it has attracted over 5 million members and facilitated over $70 million in cash-back earnings.

The platform allows members to earn cash-back on purchases made through its partner retailers, which include over 750 well-known brands. Rakuten.ca also provides access to thousands of coupons, promo codes, and exclusive deals for online shoppers. It focuses on delivering a localized experience for Canadian shoppers, with currency-specific deals and guidance for cross-border purchases. Members enjoy free membership and transparent cash-back payouts issued quarterly via PayPal or check.