Radio Connects, also known as Radio Connexions, is a not-for-profit trade association established in 2016 to advocate for the Canadian radio industry. It promotes and markets radio advertising across Canada, serving both English and French-speaking markets. The organization supports broadcasters, agencies, and advertisers by providing valuable insights into radio’s connection with Canadians.

Radio Connects offers services such as market insights and research on radio listening habits, promoting radio as an effective advertising medium, and collaborating with other media organizations to advance the radio industry’s interests. The association works closely with major Canadian media companies and is part of a broader network that includes partnerships with organizations like Numeris and the World Radio Alliance. One of its initiatives, “Radio on the Move,” focuses on understanding radio listening habits in the context of mobility and digital trends, showcasing its commitment to adapting in a changing media landscape.