RAD Potential Advisory Inc. is a business consulting firm based in Mississauga, Ontario, specializing in data-driven hiring solutions for sales and leadership roles. Founded in 2020 by Robert A. Dougan, the company focuses on pre-employment assessments, AI-driven analytics, and recruitment strategies to enhance hiring accuracy and employee retention.

The firm offers a range of services, including customized pre-employment assessments that evaluate skills and behaviors linked to job performance. They develop role-specific hiring benchmarks based on profiles of top performers and provide expert debriefing services to analyze assessment results. Their Sales DNA Predictor tool identifies candidates with natural sales abilities. RAD Potential is committed to aligning hiring processes with organizational values through annual validation studies, ensuring their assessments remain effective and relevant.

With over 20 years of experience, Robert Dougan leads the company, having consulted for numerous organizations across North America. RAD Potential has worked with over 250 organizations, including Greatway Financial, which has praised the firm for improving agent screening and decision-making in sales leadership.