Purple Sales Solutions is a Toronto-based outsourced B2B sales and lead generation agency, established in 2017. The company specializes in supporting B2B tech and service companies across North America and Europe. Utilizing a hybrid “Purple Ocean Strategy,” Purple Sales combines competitive and untapped market approaches to help clients enter new industries and regions.

The core services offered by Purple Sales include lead generation and prospecting, appointment setting, go-to-market strategy, sales outsourcing, digital marketing, and web design. The agency focuses on building qualified sales pipelines and optimizing client workflows, with a strong emphasis on integrating sales execution with marketing and technology. With a team of 10-50 employees, Purple Sales operates from its headquarters in Toronto, with additional offices in New York City and Paris. The company is led by Sam Balzan, who promotes innovative strategies to enhance client success in competitive markets.