Purely Optimal Nutrition is a health supplement company based in Vancouver, Canada, founded in 2018. Recently acquired by Smart for Life in April 2024, the company focuses on natural dietary supplements that promote overall wellness. Their mission is to help individuals and families achieve a longer, healthier, and happier life.

The company offers a variety of supplements aimed at immune support, digestive health, and nutritional balance. Purely Optimal emphasizes the use of high-quality, natural ingredients to enhance physical and mental performance. Their products cater to health-conscious consumers, particularly families looking for trusted supplements to support daily wellness.

With over $8 million in revenue prior to the acquisition, Purely Optimal Nutrition is committed to transparency and ingredient purity. The acquisition by Smart for Life allows for expanded distribution and operational efficiencies, further enhancing their ability to serve customers in North America through eCommerce channels.