Project 8 Sports Inc. is dedicated to developing and promoting women’s professional soccer in Canada. Founded by Diana Matheson and Thomas Gilbert, both MBA graduates, the company aims to establish a national domestic women’s league. Matheson, a former professional soccer player, has been a strong advocate for this initiative since her retirement in 2021.

The primary focus of Project 8 Sports Inc. is the operation of a professional women’s soccer league, which features teams like Halifax Tides FC, Montreal Roses FC, AFC Toronto, Calgary Wild FC, and Ottawa. The company partners with major corporations, including CIBC, Air Canada, Canadian Tire, and DoorDash Canada, to support its mission and enhance opportunities for women in sports. Additionally, Project 8 is engaged in lobbying activities to secure government funding for its initiatives.