OutPoint is a data science platform based in Toronto, Canada, founded in 2021. The company specializes in media mix modeling (MMM) and optimizing paid media budgets using machine learning to enhance advertising efficiency. OutPoint offers a range of services, including automated media mix modeling, incrementality and economic lift modeling, and allocation recommendations to help businesses maximize their advertising returns.

The platform features no-code onboarding, allowing users to input revenue and cost data without needing developer support. It also includes tools for monitoring diminishing returns and cross-channel measurement, making it suitable for both online and offline advertising analysis. OutPoint has raised $1.2 million in funding and focuses on scalability, catering to enterprises that require advanced media mix modeling solutions.