Next Edition Inc. is a boutique firm founded in 2017, specializing in brand communications and strategy for corporate and product brands in Canada, the United States, and Europe. The company focuses on empowering brands through storytelling and strategic positioning to connect with their target audiences.

Next Edition offers a variety of services, including target audience research, brand identity and positioning, and brand marketing and experience. They conduct ethnographic interviews and customer journey mapping to understand stakeholder needs. The firm crafts compelling brand narratives and develops strategic marketing initiatives that foster customer loyalty and engagement.

The team at Next Edition includes experienced professionals such as Bianca Foti, the Founder and Principal Consultant, and Mirella Resciniti, the Client Experience Lead. Their mission is to help brands define their identity and values through human-centered storytelling and collaborative approaches.