myCaribou, a subsidiary of Caribou Inc., is a channel optimization platform tailored for the medical device, equipment, and supplies industry. Launched in September 2021, it addresses challenges faced by manufacturers and distributors during global expansion, such as inaccurate market insights and regulatory hurdles. The company emphasizes collaboration to streamline market entry and growth.

The platform offers various tools, including market insight analytics to identify growth opportunities, regulatory compliance support to navigate complex environments, and features that foster partnership alignment among stakeholders. Additionally, myCaribou provides solutions for developing effective distribution strategies, helping organizations overcome barriers like fragmented market data and inefficient partner relationships. The team consists of professionals with expertise in software development and the medical device industry.