Motorcycle Global is a consultancy and analysis firm focused on the motorcycle and mobility industry. The company aims to understand the underlying social and economic factors that influence consumer decisions, emphasizing the emotional and cultural motivations behind market trends. By combining data analysis with human-centric insights, Motorcycle Global helps businesses make informed strategic decisions.

The firm offers a range of services, including strategic business analysis, product design consulting, market reporting, and expertise in electrification. It provides actionable insights into consumer behavior and market trends, guiding product development to align with cultural realities. Motorcycle Global also produces research publications and educational content, contributing to discussions on design and mobility trends.

Targeting motorcycle OEMs, mobility startups, and product planners across Europe, Asia, and North America, Motorcycle Global addresses regional consumer preferences and market dynamics. Founded by Michael Uhlarik, an award-winning motorcycle designer and industry analyst, the company leverages over 25 years of experience to support its clients in navigating the evolving landscape of the motorcycle market.