Media ROI specializes in marketing analytics, focusing on Marketing Mix Modeling (MMM) and media investment optimization. They offer an enterprise-grade platform that helps organizations measure and enhance the return on their media spending through unified marketing measurement and proprietary AI technologies.

The company provides a comprehensive framework for cross-media measurement, integrating both digital and traditional media channels. This approach allows clients to identify optimization opportunities and understand the effectiveness of their media channels without the biases of traditional attribution models. Media ROI’s services include accessible MMM solutions, real-time media investment decision-making, and expert collaboration with dedicated data scientists.

Their primary product, the mediaROI platform, delivers precise attribution of sales and media impact, cross-channel synergy analysis, and real-time optimization recommendations. Media ROI aims to make advanced marketing analytics accessible and affordable for a wide range of advertisers, enabling better media investment decisions and maximizing profitability across various industries.