MC Advisory is a boutique advisory firm located in Atlantic Canada. The company specializes in strategic business advice, focusing on growth and legacy planning, public sector advising, and human resources strategy. By partnering with McInnes Cooper, MC Advisory combines strategic advisory services with legal expertise to provide comprehensive solutions for clients in the private, public, and not-for-profit sectors.

The firm offers a variety of services tailored to meet client needs, including strategic planning, business transformation, transaction support, and human resources strategy. They assist organizations in defining objectives, analyzing markets, and creating strategic roadmaps. Additionally, MC Advisory provides support in areas such as inclusion, diversity, equity, and accessibility, as well as conflict resolution and workplace restoration services. Their expertise is designed to support businesses in Atlantic Canada and beyond.