Mass Minority is a data analytics communications company based in Ontario, Canada, founded in 2015. As a tech-driven full-service advertising agency, it specializes in innovative marketing solutions that leverage data mining, data brokerage, and analytics. The company employs between 11 and 50 people and focuses on creating meaningful connections between brands and customers.

The agency offers data-driven marketing solutions, utilizing real-time consumer behavior data to inform strategies. Their proprietary data tool optimizes marketing campaigns and measures their impact on brand strength and business performance. Mass Minority is committed to staying at the forefront of media and technology, ensuring they connect people to brands effectively. Overall, they aim to drive business growth for their clients through insightful and creative marketing strategies.