PathFactory, formerly known as LookBookHQ, is a B2B content intelligence and personalization platform based in Ontario, Canada. The company employs between 51 and 200 people and has gained recognition for its innovative solutions in content marketing. PathFactory has been named one of North America’s 2020 Technology Fast 500 companies and ranked No. 13 on Canada’s Growth List for its impressive revenue growth.

The platform specializes in creating personalized content experiences for B2B buyers. It utilizes content intelligence and automation to connect buyers with relevant content throughout their journey, enhancing engagement and driving revenue. Key features include content engagement analytics, AI-powered content curation, and ChatFactory, which transforms websites into self-serve buying experiences. PathFactory also offers virtual events to further improve buyer engagement. The company’s technology has demonstrated significant impacts on content consumption and engagement for its clients.