Iteration Insights is a data analytics consulting firm based in Calgary, Alberta, Canada, founded in 2017 by Chris Sorensen. The company specializes in providing advanced analytics and reporting solutions to help organizations make informed, data-driven decisions. With a diverse team experienced across various industries, Iteration Insights fosters a collaborative environment to ensure clients feel valued and supported.

The firm offers customized services, including data strategy consulting to streamline data processes, solution delivery for tailored analytics implementations, and practical training to empower clients in maintaining their analytics solutions. As a Microsoft Partner, Iteration Insights integrates its offerings with Microsoft technologies, focusing on adaptable and sustainable analytics capabilities. They serve a wide range of clients across Canada, including major cities like Edmonton, Vancouver, Toronto, and Ottawa, and have experience working across nine different industries.